Extensive keyword research, precise audience targeting, compelling ad copy creation, and optimization of landing pages for conversions. Utilizing ad extensions, implementing negative keywords, and conducting A/B testing enhance ad performance. Remarketing aims to re-engage past website visitors, and bid management strategies optimize cost-effectiveness. Quality Score improvement and regular monitoring for data-driven adjustments ensure campaigns align with business goals, making PPC a potent tool for driving targeted traffic, generating leads, and achieving measurable results within a controlled budget.